the cost of advertising is shared by more than one party major source of income for retailers running ads on papers - don't have to pay for it money given pays for medium horizontal cooperative advertising advertising sponsored in common. Retailers use this information to analyze sales of manufacturers' products and then demand discounts and other promotional support from manufacturers of lagging brands Consolidation of industry - larger chains with greater buying power. It has a long-term effect in term of brand value. For instance, Britannia was the first to launch the now famous promo, Britannia Khao, Crorepati ban Jao, centred on the popular TV game show Kaun Banega Crorepati. Stock return: Some firms take back partly or wholly the unsold stocks lying with the retailers and distribute it to other dealers, where there is a demand for such stocks. ROI Results from sales promotion programs are generally easier to measure than those from advertising. Personality promotions: This type of promotion is used to attract the greater number of customers in a store and to promote sale of a particular item. The fee is charged to cover the costs associated with stocking, maintaining inventories, and then pulling the product point OF purchase displays help a manufacturer obtain more effective in-store merchandising of products including end-of-aisle displays, banners, posters, shelf cards, motion pieces, and stand-up racks, among. Advertisements: The two types of sales promotion tools consumer are as follows:. Persuading Retailers, manufacturers use trade sales promotions to meet a handful of objectives, all geared toward encouraging retailers or other resellers to sell more of their product.
The products are of relatively low unit value, so samples do not cost too much. A push promotional strategy makes use of*a companys sales force and trade promotion activities to create consumer demand for a product. Shifting more of their promotional efforts to direct and digital marketing, which often includes some form of sales promotion incentive marketers use information they get from premium offers, trackable coupons, and sweepstakes to build databases for future direct-marketing efforts importance OF sales promotion - short. By obtaining prime positions in retail outlets. Price-off deals, bonus packs, and rebates or refunds objectives OF consumer oriented sales promotion : obtaining trial AND repurchase Most important uses of sales promotion techniques is to encourage consumers to try a new product or service. Importance OF sales promotion - growth OF digital marketing Many marketers now use the various forms of online marketing to implement sales promotion programs as well as measure their effectiveness.